Bread is a modern budgeting app built to help individuals gain real control over their personal finances — without stress, confusion, or complicated financial jargon. Inspired by the need for clarity in everyday spending habits, Bread transforms static budget spreadsheets into a visual, intuitive, and interactive financial dashboard.

Unlike traditional money trackers, Bread categorizes income and expenses into colorful, playful “budget tiles,” making money management feel engaging rather than overwhelming. With seamless bank connection via Plaid, users can automatically sync transactions and finally see exactly where their money goes each month — in a way that’s easy to understand at a glance.

The experience is powered by AI-based guidance through “Breaddy,” a friendly assistant who helps users decode spending behavior, stay on track with savings goals, and make smarter financial decisions — step by step.

What Makes Bread Different

• Visual-first budgeting that simplifies complex financial mapping

• Smart categorization of expenses and real-time spending insights

• AI financial buddy for goal-based guidance

• Fun + relatable characters replacing boring finance charts

• Accessible design for all financial literacy levels