Finjoy | UX Case Study Overview

Finjoy is a financial empowerment platform designed to unlock income-earning opportunities for everyone — with zero investment. The challenge was to create a seamless digital experience that not only helps users earn by sharing financial products but also uplifts them through accessible training and strong community support.

Through research and competitive analysis, we discovered usability gaps and frustrations in similar apps — from confusing navigation to limited guidance for new users. Our goal was to simplify the journey, improve clarity, and build confidence among aspiring financial advisors.

With a user-first design approach, we reimagined Finjoy to offer frictionless onboarding, visual-first learning flows, and intuitive tools for tracking earnings and performance. The refined product now empowers individuals from diverse backgrounds to grow skills, earn smart, and feel part of a supportive ecosystem.

✅ Key Insights

• Users prefer clear and visual UI due to varied education levels

• Income flexibility and mobile accessibility are crucial motivators

• Community engagement builds trust and learning confidence

• Interactive training boosts user success and retention

📌 Want to explore the full design journey?
👉 Check out the complete case study on Behance for all screens, UX process, and outcomes!