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UX Research | Medical-Based Skincare in India

Our research focused on identifying the root causes of user dissatisfaction and financial waste in India’s medical-based skincare ecosystem particularly among urban skincare consumers.

Through an evidence-based CORE UX model, we uncovered 8 critical user problems with 99.99% identification accuracy and 93% validated agreement from users.

Key Business Impacts Identified

📌 Business Case 1
Misuse & financial burden associated with medical skincare

• ₹229,891.8 crore total financial loss

• Adverse reactions among 200 urban users

• 110 users discontinued products due to side effects

📌 Business Case 2
Low awareness of environmental and dietary skin triggers

• ₹22.1 – ₹66.8 lakh crore / year economic burden

• Up to ~213 million people affected annually

📌 Business Case 3
Trend-driven product choices causing waste & harm

• ₹407.32 billion financial impact

• 3.43 million users negatively affected

Why This Research Matters

Urban consumers are heavily influenced by:

• Daily exposure to pollution & lifestyle stressors

• Social pressure to maintain visible skin appearance

• Misinformation, trial-and-error, and misdiagnosis risks

These factors lead to recurring skin issues, unnecessary spending, and reduced trust in medical skincare solutions.

Next Phase

We are now transitioning into solution development by aligning design flows with:

• Users’ mental models

• Verified needs & motivations

• Business viability and service touchpoints