In the OTT space, content is everything — and I learned this the hard way. Our designs looked great, but without real and relatable content, they lacked authenticity. Static Figma screens couldn’t capture the true behavior of a dynamic platform with shifting genres, filters, and live content.

So, we transformed our workflow: we connected prototypes to a live CMS. Now, stakeholders could actually interact with the product experience — switching between Movies, Shows, Games, or Live TV and seeing real content adapt instantly.

This changed everything. Design reviews became conversations. Clients felt ownership. And suddenly, we weren’t just designing interfaces — we were designing trust.

The big takeaway?
Stop telling static stories. Start building prototypes that breathe.

check the video for functionality
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